Whiteness Shampoo gives the coat a natural shimmering white color without bleach. This balanced formula with 100% Aloe Vera, D-Panthenol and wheat protein acts calming on sensitive skin, provides optimal moisture balance and healthy, nourished coats. It’s economical in use and makes coat care easy with perfect long lasting show result.

• Whitening!
• No bleach!
• Shine!

Instructions: Use as it is or dilute up to 1-10. Rinse with warmer water on oily coats and colder on dry. For best results, repeate once. Finish with K9 ALOE VERA COMPETITION CONDITIONER for optimal coat quality.


Content: Aqua, mg laurylsulfat, cocobetain, certified aloe vera, cocoamphodin, D-pantenol, wheat protein, scent, preservative, color pigment.

300 ml  / 10.14 oz
2.7 l  / 0.71 gal
5.7 l  / 1.5 gal

pH 6.5


quote from testimonial picture "Sam Tracey: Bailey before and after. Products used: K9 Competition Whitening / K9 Competition Keratin Shampoo / K9 Competition Keratin Conditioning Spray."

​Don't forget 5.7Litre =1.5 Gallon! to work out the PER GALLON price divide total by 3(to get $$ per 1/2 gallon) then multiply by 2(to get one gallon) this is your PRICE PER GALLON.

2.7Litre = 3/4 gallon